Digital Marketing

The first thing to ensure is that your website is designed to work at its best to meet the criteria employed by search engines. This is called SEO (Search Engine Optimisation).
These methods of finding goods and services via search engines are popular now and becoming even more so. Couple this with the fact that these search engines are continually evolving and you see why your website needs to be constantly reviewed and improved to keep ahead of the game.

It is becoming increasingly important that your company is listed on search engines when users are using search terms that are relevant to your products. The problem is there are so many variations of search terms it can be difficult, let alone time consuming, to ensure you are listed on all possible relevant search phrases.

Amino, working with our digital partners and web designers, can help to ensure that your website is fully optimised and that your company is listed for all relevant keyword search phrases through carefully targeted Adwords campaigns.

In order to ensure your ads are being targeted to the correct demographic audience we will help to identify the most relevant keywords and “negative words” (so your ads aren’t shown on inappropriate searches). In addition we can incorporate geo-targeting, so ads are shown within geographical regions you may be looking to specifically reach, as well as other techniques.

We provide monthly reports detailing the traffic that is generated to your websites via the keywords and with access to your Google Analytics we can provide detailed information regarding the activity on your website, which in turn will help to improve the efficiency.

Pay Per Click is cost efficient way to drive additional traffic to your website, increase the coverage of your advertising activity and ultimately increase sales. Working hand in hand with other advertising and PR activity it is an effective way to reinforce your company’s brand proposition to your potential customers.

We also place display advertising on carefully selected websites, portals and other platforms to make certain your digital campaign is successful.

Social Marketing

Social media is growing constantly as a result of websites like Twitter and Facebook. More and more small businesses want to utilise social media as a way to promote their goods and services. This is an excellent thing to do as results can be significant. However, businesses can lose valuable time by operating their own social media websites.

There are several social media management resources that we can use to help you reach your goals such as Tweetdeck and Hootsuite.

With these we can not only help you manage your content, but also schedule and syndicate it across various social media sites. It can take some time to see results with social media marketing. We can help to make it stress free and well targeted.