Amino knows that every penny spent needs to be spent to achieve the optimum return on investment. So our first principle is to ensure enough time and resource is dedicated to planning each of our clients’ campaigns – regardless of the size of the budget.

We apply the following planning process to every campaign;

• Brief - Understanding your business and your marketing objectives

• Research - Competitive analyses, target audience, brand awareness, historical performance data

• Proposition - Identifying and giving careful consideration to all relevant media platforms and then   providing a schedule containing the optimum mix of the most effective media activity

• Evaluation - Results are monitored and, if necessary, campaigns adjusted to ensure its   effectiveness.

This valuable inside knowledge and experience helps
us to achieve the best advertising rates. We also recognise that it is important to engage in negotiations in a manner which reflects the culture of your business.

We are also careful to ensure that our methods of gaining the very best discounts do not jeopardise the client/media owner relationship.